If you run a landscaping shop, the homeowner on your site is often looking at a yard they don’t want to show anyone — a slope that washes out, a patio that never got built, a lawn that gave up in the heat. They are not browsing. They need a number, a reason to trust you, and a sense that you actually do this work in their town.
You can see this in an example website I made — a demo, not a real shop. The rest of this is what that kind of page is built around.
Make the phone impossible to miss
Put a clear number and a Call button where they cannot miss it: in the first screen they see, and again at the bottom. On a phone, that call should be a tap, not a hunt. A quote button in the header is fine too — some people will not call.
Say what you actually build
List a handful of headline jobs in plain language — not a catalog of every plant you’ve ever put in the ground. For a lot of shops that looks like:
- Patios and walkways
- Retaining walls and hardscaping
- Garden design
- Sod and lawn restoration
A shorter “also available” line covers the smaller stuff — mulching, edging, drainage, seasonal cleanup, bed maintenance — without cluttering the page. Lead with the work you want more of.
Name the cities you drive to
Write down the towns you actually serve. A simple list plus a map answers “Do they come to Keller?” before they have to ask. It also helps people nearby find you when they search.
Give them more than one way to reach you
Phone is the minimum. Text and email help the ones who will not call. A short quote form is enough: name, phone, what they need, and a box for the project. Email on the form is optional. “Call, text, email, or request a quote” covers both kinds of customer.
Put a real address on the site — [email protected], not a Gmail. Same number everywhere they look.
Give them a reason to let you in the yard
Homeowners are about to let a crew onto the property for days. The page has to do that job in a few lines.
If you’re insured, say so — and only claim what you can back up. A photo of you or the crew, plus a short “why I started this” story, goes further than a stock handshake. If someone specific handles the quote and someone else runs the job, say that. Photos of finished yards help more than adjectives.
Two or three short reviews with a name are enough to start. Promises they can check: free estimates, and a satisfaction guarantee on plantings if that’s true.
The page has to work on a phone
Most of this traffic is on a phone. The layout has to load, the buttons have to tap, and nothing should feel half-finished. Put the city in the title and the description so the page matches the towns you named.
What to leave off
Leave off the work you don’t want anymore. Don’t promise 24/7 if you don’t mean it. Don’t claim insurance or a guarantee you don’t have. Don’t invent reviews or pass stock photos off as your crew. Don’t build a wall of every possible yard job. Focus on what you want the phone to ring for.
If you’d rather someone handle it
That’s the work Turnkey Tech does for tradesmen in the Dallas–Fort Worth area. After a short conversation, I design and build a landscaper site like that one, put it live, and keep it online — so you’re not guessing what belongs on the page. You can see how it works and what it costs on the homepage, or just call or text if you want to talk it through.
See some examples
Sample sites for trades like yours. They are demos, not real businesses.